An impact-driven design partner for

ambitious startups.

growing scaleups.

creative agencies.

ambitious startups.

View my portfolio
Current availability

Helping founders launch and scale at

Shannon Lake
Olá, I'm Shannon Lake, 👋

Your design weapon for more strategic products.

Melding business goals and user needs, I design to deliver results.

I’ve helped teams launch MVPs, scale user bases, build new services, improve existing experiences, and identify opportunities for new ones.

Together we’ve expanded into new territories, raised millions in investments, and made new business partnerships.

I don’t just push pixels, I help your business grow.

Based in Lisbon, Portugal.

Download my CV
Over 10 years experience solving complex problems with

simple solutions.

Product Management
Being a founder isn’t easy, I can help translate your ideas into an actionable strategy. Define, scope, and prioritise your requirements, ready for execution.
UX/UI Design
Custom design to delight your users while achieving business goals. Great design makes complex solutions look simple and feel intuitive.
Low-code Development
Ship your product to market fast. AI technologies make it possible to build apps and websites quickly without compromising on quality.

Portfolio

Case Studies

Take a peek at my work over recent years. Please contact me for full case studies.

Swoople
Gamifying saving food waste
0-1 UX/UI overhaul and rebrand for Swoople, a B2C Marketplace for close-to-expiry food.
  • Rolled out to 98 Carrefour stores in Ile-de-France, Paris.
  • Built incentivised points and rewards system.
  • Designed 250+ component design system.
  • Achieved milestone 50,000+ app downloads.
B2C
Marketplace
Design Systems
Branding
Food
View project
Cannes Commercial
Digitising farm-to-table supply chain management
A conceptual commercial promoting a new platform for sustainable and luxurious wellness.
  • Shadowed chef, farmers, and crew in Croatia for concept research.
  • Designed and prototyped 6 user flows to align with commercial storyline.
  • Presented final film at Cannes Film Festival.
  • Successfully raised seed investment for concept development.
B2B
Marketplace
Supply Chain
Sustainability
View project
Food4All Takeaway
Launching last minute takeaway meal deals across Luxembourg
Service design for expansion of F4A's marketplace for close-to-expiry food.
  • Led the new service design with in-app purchasing and location-based browsing.
  • Designed new merchant dashboard for product and order management.
  • Launched new service with 2000+ app downloads.
  • Increased weekly active users by 1900%.
B2C
Marketplace
Food
Sustainability
View project
DsgnLnk
Modernising fashion buyer sourcing and supply chain management
Enterprise marketplace connecting fashion buyers and suppliers, easing the transaction of sourcing designs and raw materials.
  • End-to-end B2B marketplace design
  • Facilitated stakeholder workshops for MVP
  • Built 250+ component design system from 0-1
  • Launched for beta testing with C&A fashion design teams
B2B
Supply Chain
Fashion
Design Systems
View project
Petro Partner
Digitising the Oil and Gas Request for Proposal System
A request-for-proposal platform for the energy sector. End-to-end digital contract sourcing and management platform for oil and gas companies.
  • Built 200+ component library from 0-1.
  • End-to-end multi-user product design as a design team of 1.
  • Digitised an inefficient industry through stakeholder workshops.
B2B
SaaS
Marketplace
View project

Portfolio Gallery

Honourable mentions.

testimonials

"A natural leader"

What clients and coworkers are saying...

After 2 years working with Shannon at F4A, I can highly recommend her. Time and again, she navigated ambiguous requirements and translated vague ideas into fully functional and lickable user experiences. She is a strong advocate for user needs while understanding the technical implications and business impact of her design decisions.

Her meticulous attention to detail can be appreciated by both design and engineering during development I look forward to collaborating again in the future.

Sena Gbecker Kove
CTO at Swoople

I highly recommend Shannon Lake for any UX design. Shannon is an exceptional and creative UX designer with a strong passion for innovation. Her proactive approach ensures that her design projects are delivered on time and exceed expectations.

Shannon deeply understands the entire product management lifecycle, from ideation to implementation, making her an invaluable asset to the product team. With high proficiency in Figma and Flutterflow, Shannon consistently delivers polished and user-friendly designs. She has an outstanding dedication to excellence and ability to drive projects forward.

Adam Kerekes
Project Manager at Swoople

I worked with Shannon for two years on many different projects. During that period not only was she full of creative energy and ideas, but she had amazing problem solving ability and was always up for some brainstorming.

I mainly worked on branding and marketing design, but whenever I needed to jump into unfamiliar territory like Figma or Jira, Shannon helped make my workflow easy because she organises and manages assets like a pro ninja.

Szabolcs Köllő
Graphic Designer at XO Creative Studio

Shannon was my friend before she became my colleague and after our experience working together, I have come to admire her even more. A natural leader, kind sharing knowledge, integrates people and values the constant development of all.

She is a dedicated professional who knows how to clearly defend her ideas. I'm grateful to have shared the days with her, it will be an inspiration to me.

Heloise Simas
Junior UX Designer at F4A

As the owner of my company, I had very high expectations for the type of website I wanted to create. I was very satisfied with Shannon’s web design. She worked very hard to create what I had envisioned for my website. Not only was she very knowledgeable and efficient in her work, but she also offered suggestions and creative ideas throughout the process of adding numerous pages and features to my website.

I was very impressed with the quality of work, customer care, and meticulous attention to detail. I will refer Shannon to any business associates who are looking for quality UX/UI designers!

Melissa Perez
Founder at Visa Legal Team

"Their ability to conduct a collaborative approach was paramount, taking our objectives and providing proposed solutions and options to designs.“ and "the professional approach to running with our decisions and constructing a product we wanted, not one hindered by differing of opinion that has made this a successful endeavor."

Matthew Haynes
CEO at Askari Blue

We really enjoy working with you and your team.

Matthew Moore
Founder at PetroPartner

Working with Harding Scott has been an efficient and highly productive process…

Having delivered the platform on cost and in time Harding Scott have taken on a true partnership role in terms of strategising next steps and ideating potential features to add on that could further generate value for my end users.

Will Bren
Founder at DsgnLnk
Ready to let me
wow!
you?
Let's chat