Primarily, users could create shopping lists of discounted foods in the free mobile app, and go to the store to purchase them. There was not yet any payment or reservation service within the app.
In 2021, the C-suite executives planned to expand their services to partner with restaurants, cafes, and bakeries to sell unsold items within our app.
I was in charge of designing the solution.
Instead, we wanted to monetise the app by expanding the scope of our services.
It was currently a list of partner buttons, severely limiting how I would integrate the new service into the app. She had got these partners on board by promising this free promotional real estate and wasn't ready to change it.
Wih little use testing or research, it wasn't pretty or perfect but it was a beta and did the job. From here we were able to start testing the real solution with partners an users and identify opportunities for improvement.
Unsurprisingly, users didn't like that the new Takeaway service was hidden ona second tab within the app, but I wanted to dig deeper into their shopping habits and needs.
Given our unique geo-location in Luxembourg, there are people living in France, Germany, or Switzerland commuting in to Luxembourg on a daily basis — or vice versa.
It wasn't uncommon for someone living in Luxembourg to cross the border to France or Germany to do groceries.
Our app was currently segmented by country, so you'd need to switch countries to see products across the border.
With this information, we were able to convince stakeholders that we could display partners on the home screen in a different way — by proximity.
Since users wanted to see what was close to them, we could display the stores in a map and a list view and toggle between the two views.
Given this information, we prioritised their favourited stores to the top of the list. This way they could easily select and view the products available at their favourite stores without needed to scroll through the app looking for it.
No matter where you were, you could see al the stores on a map and theapp wouldautomatically show youthe stores closest to you.
We added a floating acton widget to he home screen when the use had an active order to pick up, this way they didn't need tonavigate to their profile to find their order to show th merchant.
Users can find and purchase items for pick up from restaurants, bakeries, and grocery stores, while merchants can create offers and manage their orders using the seller dashboard.
After 2 years working with Shannon at F4A, I can highly recommend her. Time and again, she navigated ambiguous requirements and translated vague ideas into fully functional and lickable user experiences. She is a strong advocate for user needs while understanding the technical implications and business impact of her design decisions.
Her meticulous attention to detail can be appreciated by both design and engineering during development I look forward to collaborating again in the future.
I highly recommend Shannon Lake for any UX design. Shannon is an exceptional and creative UX designer with a strong passion for innovation. Her proactive approach ensures that her design projects are delivered on time and exceed expectations.
Shannon deeply understands the entire product management lifecycle, from ideation to implementation, making her an invaluable asset to the product team. With high proficiency in Figma and Flutterflow, Shannon consistently delivers polished and user-friendly designs. She has an outstanding dedication to excellence and ability to drive projects forward.
I worked with Shannon for two years on many different projects. During that period not only was she full of creative energy and ideas, but she had amazing problem solving ability and was always up for some brainstorming.
I mainly worked on branding and marketing design, but whenever I needed to jump into unfamiliar territory like Figma or Jira, Shannon helped make my workflow easy because she organises and manages assets like a pro ninja.
Shannon was my friend before she became my colleague and after our experience working together, I have come to admire her even more. A natural leader, kind sharing knowledge, integrates people and values the constant development of all.
She is a dedicated professional who knows how to clearly defend her ideas. I'm grateful to have shared the days with her, it will be an inspiration to me.
Shannon Lake
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